Lens direct has been selling contact lenses since 1992 and was one of the nation's first retailers to sell contact lenses over the internet. it is a recognizable and trusted brand. they carry all the major brands of contact lenses (acuvue, bausch & lomb, focus, and more) as well as designer sunglasses. their pricing is among the most competitive in the industry. their mission is to provide the most competitive pricing in the industry, top tier customer service, complete confidence in online orders, incredibly fast checkout/reorder, and only the highest quality of contact lenses and sunglasses.