RUUM is an American kid's wear store celebrates playful kids who are excited about expressing themselves through their clothing choices. They are quickly becoming an industry leader by offering stylish yet comfortable and affordable apparel for girls, boys, toddlers, and babies. RUUM provide color-soaked, trendy picks for playful kids everywhere. RUUM is all about making kids feel great, so they can adventure through life while looking their very best. Find the hottest styles this season in tops, bottoms, dresses, shoes, accessories, underwear, jackets, sleepwear and much more at RUUM. RUUM is beloved by Hollywood's young celebrities as well as style-savvy moms.