Firmoo may be the world's most popular online eyeglasses store. Years of expertise in optical industry enable Firmoo to offer varieties of prescription eyewear to the consuming public in high quality yet at extremely affordable prices. Firmoo began conducting a survey concerning the efficiency of the optical industry in the United States. Two reasons make their prices so attractive and competitive. They are online optical store which is free from the overhead and expenses incurred in the traditional brick and mortar stores; They purchase lenses, frames and other accessories directly from manufacturers in Asia, and their labs are also overseas.